In a recent meeting with one of my oldest clients – a second-generation business owner, we were discussing our annual December family trips and I mentioned how I still had to figure out the logistics of my vacation.
In less than 1 hour, a travel expert from his personal concierge team helped me out with a customised itinerary with hotel options.
While I was grateful to my client, who has often bailed me out in various situations, I wondered how convenient the lives of the ultra-wealthy can be.
Thanks to luxury personal concierge services!
Globally, the ultra-wealthy have optimised their lives through luxury concierge services. What’s interesting is that the luxury concierge market is booming in India.
Of course, if you have the money, who wouldn’t mind someone helping them with multiple things at their beck and call?
Luxury concierge services are seeing a boon amongst those with the resources and value the convenience and luxury.
From booking a private jet to getting VIP access to the latest cricket games, from scoring a reservation at a fancy restaurant to having a private chef for a party at home – a personal concierge can get this done with just a call or message.
In this blog, I’m going to explore the fascinating world of luxury concierge service by touching upon —
- The luxury concierge services
- Services and experiences offered
- The Indian concierge services market
- Key players of the Indian luxury concierge market
Let’s dive in.
What are luxury concierge services?
Luxury concierge services, in essence, are like having an executive assistant for your personal life.
From unique tailor-made experiences to errands, concierge services can cater to your whims and fancies if you can afford them.
Concierge services are also known to cater to offbeat demands that can range from enjoying breakfast at Mount Everest Base Camp (Yes! Those are the kinds of demands) or dinner at Club Gascon in London.
Here’s a glimpse into what’s on offer:
- Personalised travel: Exotic travel itineraries through private jet charters, luxury yachts, and cruises cater to India’s elite, who appreciate the exclusivity. For instance, Lafayette Luxury provides its clientele with luxury experiences like sailing holidays, artistic and historical excursions, fine dining at Michelin-starred restaurants, etc.
- Exclusive event access: Concierge services provide access to exclusive events and experiences such as concerts, auctions, and sports events. For instance, Indulge Global organised a private viewing of the Van Gogh Museum in Amsterdam for a client, even when it was closed for maintenance.
- Lifestyle management: Services like personal shopping, wellness arrangements, and household management have an exclusive appeal. Whether it’s a limited edition watch or a rare Hermes Birkin bag, concierge services are skilled at navigating waitlists and using their network to secure the item for you!
Actually, in concierge services, the possibilities are endless! Whatever you wish for can be done – of course, at a cost.
So, how did this concept of concierge services originate?
A brief history of luxury concierge services
The concept of concierge services dates back centuries, originally stemming from the French word “comte des cierges,” which means “keeper of the candles.” In the Middle Ages, concierges were responsible for maintaining the castles and ensuring guests’ comfort.
Luxury concierge services in India
India’s luxury concierge market is thriving due to increasing disposable income, higher spending capacity and the demand for customised experiences.
For those who prioritise convenience and access above everything else, luxury concierge services are lucrative.
The luxury concierge sector is surpassing numerous traditional luxury markets with a Compound Annual Growth Rate (CAGR) of 13-14%.
How wealth creators are availing luxury concierge services
I was quite curious to know how the wealthy across India are availing concierge services. Here are some interesting things I learnt –
- Presently, luxury concierge services are concentrated in major Indian cities such as Mumbai, Delhi NCR, and Bengaluru.
- Hyderabad, Chennai, and Pune are becoming new hubs for luxury services, thanks to the emergence of new wealth creators in these tech and business hubs.
- In Ahmedabad, Surat, and Chandigarh, we are also witnessing increasing interest in luxury concierge services.
- An interesting fact — Goa, Udaipur, and Jaipur are witnessing growing demand for concierge services, especially from international visitors.
How you can access luxury concierge services
- Subscription-based memberships: Companies like Velocity Black, Quintessentially and John Paul offer year-round access for an annual fee.
- On-demand services: Companies like One Concierge and Bon Vivant Concierge operate on a flexible, pay-as-you-go model.
- Integrated concierge offerings: Luxury residences take it a step further by providing concierge services as an additional offering while purchasing a house. Let’s take Lodha’s Saint Amand, for example. Saint Amand offers its expertise and hospitality to cater to the needs of all Lodha Luxury residents in Mumbai and London.
While I was familiar with the first 2, I found the integrated concierge concept very interesting. They are the perfect example of luxury, convenience and access.
About the Indian concierge services market
Here is a snapshot of the future growth story of the concierge services industry in India –
Globally, luxury concierge services are quite popular, and the wealthy and powerful families are usually patrons of mainstream and niche luxury concierge service providers.
Let’s have a look at some global luxury concierge services —
Global luxury concierge service providers
While hotels, clubs, credit card providers and high-end residences usually have a dedicated team to provide such experiences and convenience to their patrons, there are a few exclusive luxury concierge service providers that have access to premium luxuries and private events-
- Quintessentially
Founded in 2000, Quintessentially has a global presence spanning over 60 offices and a team of over 1,500 specialists. Their average clientele’s net worth is USD 36 million!
- Innerplace Concierge
Innerplace focuses on providing exclusive access to private clubs, high-end restaurants, and prestigious events. Renowned for its personalised approach, Innerplace tailors its offerings to meet the specific needs of each member, ensuring a bespoke luxury experience.
- John Paul Group
Founded in 2008 and later acquired by Accor Hotels in 2016, John Paul Group is a leader in corporate concierge services, operating across 12+ offices worldwide. From travel coordination to creating memorable experiences, they support businesses in delivering premium services to their stakeholders.
Key players in the Indian luxury concierge market
As India’s elite increasingly seek exclusive and bespoke experiences, a select few players are leading the charge in shaping the country’s luxury concierge market.
1. Indulge Global
Indulge Global is a 24-hour, by-invitation-only luxury lifestyle service brand that has quickly gained prominence since its inception in 2022. Catering to over 1,000 clients, it offers exclusive travel arrangements like private jet bookings, luxury car rentals, exclusive event access, and lifestyle management. Their annual membership fee begins at INR 4 lakh with unlimited requests at 0% service fee for a year, no questions asked.
Indulge Global uses technology and artificial intelligence to provide personalised experiences to its clients. “Our AI systems are specifically designed to understand and anticipate each client’s unique preferences, allowing us to provide highly personalised recommendations and services,” Advita Bihani, the co-founder of Indulge Global, mentioned in an interview.
Indulge is also launching an app to provide UHNIs with concentrated content, access to top-grade products, a dedicated calendar for personal life, and more. By the end of 2025, the luxury services provider aims to expand its client base to over 10,000 families globally.
2. RedBeryl
RedBeryl is another premier luxury lifestyle management company with various offerings such as a dedicated relationship manager, 24/7 concierge services, curated journeys and fine dining experiences.
They operate across 85 cities in India, 25 international destinations, and have affiliations with over 600 global airports and 3000 elite clubs worldwide. They act as an aggregator, and through their “RedBeryl Lifestyle Card”, patrons can get access to exclusive service providers and top-notch deals.
3. CribLife
CribLife is a Delhi-based concierge service catering to the mega-rich, principally involved in family office support services. They deliver lifestyle management and personalised concierge services such as personal styling, wellness programs, travel arrangements, and exclusive access to high-profile events.
The company operates globally, with a presence in India, the UK, Europe, Singapore, Thailand, UAE and USA.
In summary
In a world where time is the ultimate luxury, personal concierge services have become an indispensable asset for India’s wealthy. For those with resources but limited time for their personal lives, the importance of delegating life’s complexities cannot be overstated. Whether it’s orchestrating a once-in-a-lifetime experience or streamlining day-to-day logistics, concierge services empower you to focus on what truly matters — building your legacy, spending time with loved ones, or simply indulging in life’s finer experiences.
What excites me most is how India’s luxury concierge market is evolving to meet the sophisticated needs of its elite. Beyond travel and lifestyle management, emerging trends like AI-driven personalisation, sustainable luxury, and exclusive brand collaborations reflect a market that is dynamic and forward-thinking. As India’s wealth landscape continues to expand — across metros and emerging hubs — the relevance of such services will only grow.
In my opinion, investing in concierge services is not just about convenience; it’s about reclaiming time, creating unforgettable memories, and living life on your own terms. After all, when your time is precious, having the right support can transform the way you experience life.
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